What inspires you and how do you envision the design for your business?
The company provides financial and organizational services for high net worth families. Our clientele are wealthy and sophisticated and value their privacy. The logo should appeal to these types of people and should have a "prestigious" feel to it. Should be clean, crisp, usable on all types of branding materials. The word "confluence" means the place where two rivers merge - this is the essence of how we work with our clients and what we would like to portray. The term "family office" is used to describe the coordination and financial functions necessary to run the complex estates of wealthy families.
- I envision seeing the color blue in the design symbolizing two rivers merging, but am open to other ideas
- LLC in design is optional
- More emphasis on the word Confluence, less emphasis on Family Office
- Need in vector format
- Must look good in color and black and white
- Would like a symbol in logo that can be used seperately on branding materials
- Sustainable and timeless