I thought the designer adjusted very well during the contest. I was originally going with another design. But he must have noticed I like the sword and shield feel to the logo design and he was able to make an adjustment that made his design my favorite.
A great design that really stood out from all the other designs straight away. The designer listened to my requests and amended the design appropriately in good time. Really happy with the result.
How cwilsond started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Partnering with other businesses who want to invest more than just dollars into education. Providing mentoring, access to better food, and tutoring to first and second grade students in city schools. Cultivating relationships with schools to better support students and give them greater opportunities to succeed.
What industry do you think your business is most related to?
Community & Non-Profit
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
a bit of whimsy (just a little bit though) could be nice, since this does have to do with younger school children. Also like this one seems friendly
modern, approachable, simple logo that could stand alone or with the wordmark
While it's a program to help young children, a splash of sophistication would be nice as one of the target markets is other businesses who would want to partner with us
Not sure I like this one aesthetically, but I do like the idea of a logo that is strong enough to stand on its own and be recognizable
again, a bit of sophistication- this one is too rigid though
Like the squirrel, I like that this could stand on its own without the always having the whole name of the company
this one is OK. I am drawn to the minimalism, but maybe this is too minimalist- this tells me nothing about what the company does
Could be cool to potentially incorporate the B and the T into the logo somehow
I am drawn to the minimalism of this
I like the literal-ness of this
The challenge is the two different target markets- fellow businesses and then parents of inner city school children. Similar to our mission statement, the challenge is bridging the gap, and for you as the designer- how to best represent that visually.