Butter is a production company. We make TV commercials. Our logo / brand should be
· Low key
· Muscular / manly (does that make sense? Not literally)
We particularly like a logo-as-word approach ('word mark'). i.e. the word in a strong font, and no other elements. No swish, no swirl, no box, no underline, no motif, no fuss.
We especially dislike anything that suggests celluloid, film, butter, the colour yellow. Anything that is literal relating to what we do, or the word butter. Don’t think of the stuff you put on your bread.
We love fonts which are edgy, strong, a little rock n roll, masculine. More ACDC, less Lancome. We are not being literal here. We are not a rock band.