We're a startup, and our web tool helps to gather data from multiple recipients. That's why we would like a logo with a dog (or ideas for other animal), symbolizing the "going out and fetching something" that also our name refers to. Also the name Go Fetch It(!) should be in the logo (with or without exclamation mark).
We want to convey the values mentioned on our web site http://www.go-fetch.it/ (where we'll also use the logo):
1. Secure, reliable tool
2. Easy to use, get's the job done, knowledgeable
3. Agile, flexible, fast
4. Communicative, collaborative
The attached illustrations show what we came up so far, pretty limited, I know. Time for some people who actually know how to build a logo...
We want a modular logo, were we can use the two components (1) logo and (2) company name together (intended use), but also independently where the layout requires, or stack them differently (vertically/ horizontally), use the logo alone as basis for an app icon etc.
The logo (1) cannot be too generic, even when displayed alone it has to trigger associations to our product. (Example: if the logo was a "regular dog" it can't really stand alone without the company name (2) because people would think it's a logo for a pet shelter or dog school.)