Here is an images of the new homepage (.jpg).
Here is the current site.
The site helps finance students earn a professional certification (learn expert finance).
The business is: online learning/teaching of business skills, primarily with rich media (e.g., video).
If the logo conveys any impression, probably should be: LEARNING, EDUCATION. Could maybe aspire to: learning finance.
Optional and subsequent: If the logo-turtle has a personality, and can be adapted, then I will hire you additionally for "action poses" to insert in practice quiz/instructional content; e.g., thumbs up for correct answer given, sad turtle for mistake, pointing to key idea, turtle with light bulb for bright idea.