How Jeff Thompson started their logo design journey
We are a marketing consulting services firm that has been in business for about 7 years. We provider interim marketing leadership and strategic consulting services to small and larger high tech companies. We are relaunching a new company that is essentially the merger of two ongoing consulting firms and we would like to introduce a new logo as part of this launch.
Aventi Group Consulting Services
What inspires you and how do you envision the design for your business?
We are looking for an eye catching logo that conveyes both excitement and professionalism. We work with many large high tech leaders so we want professional look and feel but we also position ourselves as innovators and marketers who use and are aware of current trends and technologies - we want to convey this as well.
The company is led by three 20 year plus former marketing executives now consultants. We are all located in the Bay Area (California). Many of our projects involve 4-6 month stints as interim head of marketing, business developments, strategy, etc. We strive to help companies improve their marketing effectiveness and also to build the marketing infrastructure necessary for success and growth.
There is not much behind the name Aventi other than it was available and we liked the sound. Some related definitions convey strong foundation or platform as well as "leading the charge" which are all themes that we would be comfortable building on