Interactive shop looking for new logo

Amplify Studios, a full-service web development company in Manchester, NH, is expanding its reach and exposure and is looking for a new look. Instead of doing the traditional approach and doing designs internally, Amplify is asking for some help in designing a new logo that will be part of a rebranding effort (new site, etc).

Amplify Studios

Amplify Studios has been in existence since 1999, built
mostly by word-of-mouth and friends of friends. In the past year, the focus has
been more of a regional rollout, making the masses aware of our group of web
development services and capabilities. Part of this initiative is a new website
that better showcases our skillset, but we need to lock-and-load on a branding
logo before that happens.

Amplify focuses on three main objectives:  Creative, Strategy, and Technology. All of
our projects use our capabilities in order to accomplish client goals. We
strive to be the best in these three areas without diluting our capabilities in
others. Recently, we went through an exercise attempting to identify words that
we associated Amplify Studios with and ones that we didn’t:

Yes:

Forward Thinking, Fluid (ability to move between focus)
Advanced, Cutting Edge, Rock (everything embodied with the genre), Elegant (our
solutions are tasteful and K.I.S.S.), Bold, Dynamic and Approachable.

No:

Small, Open Source (we will share our knowledge, but not our
intellectual property), Formal, Traditional (less of a button-down culture…
being who you are and not sugar coating tough truths…honesty and personality
will come thru), Old Fashioned, Peaceful (we are not complacent… at our best we
are organized chaos and well orchestrated), Corporate (while we work with corporate
brand, we ourselves are not), Timid and Country.

- A mark and typography
treatment of our brand
- Treatment should be
expandable to encompass our web hosting business branding as well
- Entities should be able to
live separate of one another and also together
- Open to color theme
suggestions
- Open to font suggestions
- clean design
- white space
- simple

- Mark should not be a
literal interpretation of the brand
- Overstated