An inspiring, powerfully illustrated logo for a new math coaching business

Education

Strengths Born is my new math coaching business, that serves kids and families by helping them navigate difficulties with learning math. The target audience is middle school children and parents who are active and supportive of their kids’ education. Specifically, I am trying to reach parents in their late 20s-early 40s, who value family time, quality time with kids, personal growth, health (social, emotional and physical health), and creativity—this definitely includes homeschooling parents. The purpose of this business is to empower kids with confidence and problem-solving skills in math and to support parents with helping their kids in math (in a way that is empowering to the kid and not overwhelming). Through blog posts, YouTube videos and math tutoring, my long-term goal is to inspire and empower, by helping kids to see themselves, and their strengths, more clearly—in math, in learning in general, and in life. I want the logo to feel calming/refreshing and inspiring, just like when students attend a tutoring session with me, I want them to feel like a burden is lifted off--I want them to feel supported and to start believing in themselves. Since this is a new business, I’m looking for a logo with an illustration that leaves a lasting and inspiring impression.

1. Strengths Born is the name of my business. Math Coaching is the description that I also want in the logo (but maybe with a smaller or different color text than the business name, Strengths Born). 2. Since my mission is to help kids see themselves and their strengths more clearly, I want the illustration in the logo to include a reflection, as a metaphor. I'm envisioning a woman looking into her reflection, in a river or a lake. She has long, flowy hair. She is somewhere in nature. The woman and everything around her is dark/in shadows (because it's still nighttime, in the early morning hours right before it starts to get light out), but in her reflection, there is light (hope). She sees her reflection clearly and there is a sense of confidence, joy, and pride.

Every design category has flexible pricing for all budgets. Logo design starts at €269.