The brand image for Uncle Spliffy is best described as “Mr. Cliff Robinson” himself – All-Star athlete and passionate cannabis advocate.
• Cliff Robinson's face needs to be in the logo - HOWEVER it must be a sophisticated/ elegant style likeness. It CANNOT appeal to children.
• The logo cannot be child like. At all.
• Emblem style
– As Cliff Robinson was associated with the NBA, we are leaning towards more of a emblem style logo to fit in/ highlight the ties to sports.
– Should be a more mature emblem, nothing too child like.
• Pictorial mark
– Pictorial could work like "The General" logo above. More a cross between pictorial and Emblem - whereby there is an element that can be used as a logo mark, but the whole logo itself is more emblem in it's entirety.
• CR 1.jpg - this an image of Cliff Robinson to use within the logo
• CR2.jpg - this an image of Cliff Robinson to use within the logo
• CR3.jpg - this an image of Cliff Robinson to use within the logo
** Please feel free to google Cliff to get a better sense of what he looks like, if you need further reference.