Luce y toro was wonderful in all categories. When it came to direction, timeliness, creativity, and drive, they went above and beyond. Creating a new logo for us was not an easy task - and in the end, it took extending the contest and going back to the drawing board to get what we were looking for.
Luce y toro continued to take my direction without any issues, and was always doing the best to come up with new solutions.
I certainly recommend this duo for your logo work or any other projects, as they won't stop until your project is just the way you envisioned it to be.
- JL Dezain
Really liked the thought and concept behind the design. Was receptive to making revisions-- we are very pleased with the final result. Thank you!
Always excellent work from Elena!!
First of all, awesome design. Classic, clean, etc--just what I wanted. Also, very responsive in the early stages of design. I requested some embellishment and he did so immediately. Even before he was a finalist.
Great job! Everyone loves the logo!
How roryIC started their logo design journey
Who are you known as?
The Iron Overload Project
What’s your company slogan?
Building Awareness of Iron Overload for those with Irish roots.
Tell us a bit about who you are and the people you reach
The Iron Overload Project is a non-profit organization dedicated to increasing awareness of Iron Overload (also known as Hereditary Hemochromatosis) among those with Irish ancestry.
What industry do you think your business is most related to?
Community & Non-Profit
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I’d like to have something that is iconic and strong, those affected by this disorder are genetically Irish, but could live in any country. The color universally associated with Ireland is green. The disorder is due to the body having too much Iron in the blood, its the opposite of anemia. Iron’s natural color is red, think of rust. The perodic table of elements symbol for Iron is Fe. One in 10 people with Irish ancestors have this genetic disorder. The disease is very manageable if caught early and the goal of our organization is to make people aware of their genetics and get tested. If not caught early it can lead to premature death and significant potential for other diseases to develop. Despite being very common its not well known, our role is to increase awareness and to help people to live long lives with knowledge of their personal genetics.