Grow Well is a small farm-based wellness space where people will come to receive health counseling, nutritional guidance and participate in workshops and activities that connect them more deeply with nature, food, animals, healthy movement and themselves. The broad target audience is generally adults, likely women primarily, who are overweight or facing health conditions that can be altered through gentle nutritional and emotional changes. We also have an interest (in the future) in working with families. The space is retreat-like and the idea is to pair support, food and beauty to inspire lasting changes in wellness.
The name of the farm where Grow Well happens is Lazy Turtle Farm. Ideally, we'd like the farm and Grow Well logos to overlap. We may seek to also have a logo with Lazy Turtle Farm using the same image/elements.
We have imagined the logo being of a food producing plant (like a pea plant, a vine or a fruit tree or something like it) or something to connote health vegetables to eat, along with possibly a lazy turtle image of some kind. Having said that, we are feeling that these elements may be too limiting for you, the designer, and we hope you'll just consider the business and draw something that, to you, pulls the farm and wellness together, with the priority message tot he consumer being that this is a place that will inspire and support you with transforming your health