- Planarian shape, probably we can play with that. We DONT want something childish or cartoonish. Please avoid weird worms with eyes.
- People in the field will know what the name Planarian means, so let's try to use the "arrow" shape of planarians and try to figure out a SUBTLE way of doing this representation.
- We will use light colors in the website, probably white background so try to use some colors that will distinguish from it but try to avoid reds, oranges, yellows and try to stick around blues, grays, greens and purple, all of them in light tones. Something that looks neat for a biotechnology company. We have seen some nice gradient designs between these type of colors in circles, ADN shape, etc. Just as a reference, we include some examples as attachments but please don't force it to gradients. We are open to any suggestion.
- We will want to use the name Planarian in the logo (maybe dark gray?) Sometimes, we will want to include in the lower part the "BIOTECH SUPPLY" title, so if there's a way of doing some variations we will appreciate it.
- Please consider that we will use this in presentation cards so any logo should be applied in flat version too and look good.
- You can consider cells in the logo because the main purpose of the products is the cell culture technology (cell therapy and tissue engineering).
Maybe wikipedia can help us understand the importance of Planarians in Biotechnology.
A planarian is one of many flatworms of the Turbellaria class.
Planaria exhibit an extraordinary ability to regenerate lost body parts. For example, a planarian split lengthwise or crosswise will regenerate into two separate individuals. Some planarian species have two eye-spots (also known as ocelli) that can detect the intensity of light, while others have several eye-spots.
The most frequently used planarian in high school and first-year college laboratories is the brownish Girardia tigrina. Recently, however, the species Schmidtea mediterranea has emerged as the species of choice for modern molecular biological and genomic research due to its diploid chromosomes and the existence of both asexual and sexual strains.
As a model system in biological and biomedical research.
The life history of planarians make them a model system for investigating a number of biological processes, many of which may have implications for human health and disease. Advances inmolecular genetic technologies has made the study of gene function possible in these animals and scientists are studying them worldwide. These animals have an apparently limitless regenerative capacity, and the asexual animals seem to maintain their telomerase levels throughout their lifetime, making them "effectively immortal".
Planaria can be cut into pieces, and each piece can regenerate into a complete organism. Cells at the location of the wound site proliferate to form a blastema that will differentiate into new tissues and regenerate the missing parts of the piece of the cut planaria. It's this feature that gave them the famous designation of being "immortal under the edge of a knife." Very small pieces of the planarian, estimated to be as little as 1/279th of the organism it is cut from, can regenerate back into a complete organism over the course of a few weeks. New tissues can grow due to pluripotent stem cells that have the ability to create all the various cell types.These adult stem cells are called neoblasts, and comprise 20% or more of the cells in the adult animal. They are the only proliferating cells in the worm, and they differentiate into progeny that replace older cells. In addition, existing tissue is remodeled to restore symmetry and proportion of the new planaria that forms from a piece of a cut up organism.
The organism itself does not have to be completely cut into separate pieces for the regeneration phenomenon to be witnessed. In fact, if the head of a planaria is cut in half down its centre, and each side retained on the organism, it is possible for the planaria to regenerate two heads and continue to live.