A Brief For my Brand
I’m just starting out, I need a LOGO, brand colour pallet and a set of fonts. I want to create a brand that is infused with my personality and unique traits.
My core values and essence:
Love traveling because of the knowledge you can gain from your experience and the people you meet, leadership ability, strong will, open minded, I don't minz my words, i'm to the point, genuine, passionate, trustworthy, go get it, friendly, talkative, drive, determination, attentive, sympathetic, compassionate, intuitive, emotional, creative, imaginative, cheerful, demanding, sociable, friendly, original, great energy when positive, enthusiasm,
to give you some idea about colours I'd like my logo and website to work with the colours of the Chakras and their meanings. Violet, Indigo, Blue, Green, Yellow, Orange, Red.
I want my client to feel when they land on my site, that I too am Holistic, I have similar WHYS to the and beliefs (power of affirmation) I too am a holistic therapist but i'm also a marketing consultant. I will grow their business because I understand and believe in what they do. I want them to feel understood, accepted and excited about what we could do.
What emotions will customers experience when they see my brand
Attraction towards my work
Astonishment (that for a reasonable investment they could achieve big rewards
A spark will light up in them!
Cultural and background traits
no bull shit
to the point
Look and feel
I want my look to be minimal, Natural but not plain. I love the 7 Chakra colours. Waves, movement, growth, abundance, but simple. I like the idea of having a fingerprint as a click here button, fluid movement.
Is a broad spectrum but mostly
My brand position is middle of the road. I will have 3 different marketing options. So I don't want a small time massage therapist put off because they don't think they can afford it. Nor do I want a busy Chiropractic thinking “Im not right for the job"
http://www.mywallit.com for colour, bold, easy to see and understand. It says what it does on the tin. I like the look of Kate Mccormack website but deeper colour.