GuySpy got their new logo design by running a design contest:
GuySpy gay dating app logo redesign
Check out GuySpy's Logo design contest…
****UPDATE*** We're getting a lot of designs that are too focused on the male symbol and spy (looking / stalking) symbols. This is not the direction that we'd want to move to. We're looking for something that's different - a more abstract view of a literal idea. Who Are We? GuySpy is a gay dating app recently acquired by Pink Triangle Press. Being an existing product, there’s already a branding guide created for the company, but we don’t want the existing logo to serve as inspiration for you in any shape or form. Think of this as a complete overhaul rather than a logo update. What the product does GuySpy is a dating / hookup app for gay men designed to enable gay men to meet and hookup. It isn't however, a romantic brand - the logo shouldn't include hearts and rainbows. Target Audience The target audience for GuySpy is 18-40 year old gay/bi men. Rejected Themes As logical as it might sound at first to use a weapon/gun in association with the word “spy” we would like our imagery to stay away from any kind of weapon/gun connections. Also, if so you so choose to refer to our industry, we’d prefer the focus to be on “connecting people” rather than focusing on “sex”. We will also reject any themes that include: - rainbows - hearts - too literal interpretation of the name (ie. male symbols) - too focussed on spying (ie. stalking)
Current Logo The mission and values for GuySpy are being reviewed at the moment, but they’ll fall inline with Pink Triangle Press’ mission: “Gay and lesbian people daring together to set love free.” For more details on our values, please visit this link. There’s no tagline or slogan to be used in association with the logo. Typography The current logo uses a modified version of ITC Compacta. We would strongly encourage you to explore a different choice instead of this one since this typeface is not used anywhere else in the branding materials. We do currently use (and will keep using) Futura STD as our main type family, so we encourage you to use something that would pair well with Futura STD. Expectations The design should be simple, elegant, clean and minimal. We expect that to be true for the image but also for the typeface. Clean, easy-to-read typefaces will have extremely higher chances of approval compared to complicated intricate ones.
1,799 CA$ Platinum package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
GuySpy collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Thank you very much! MVB is a very professional designer and I appreciated to work with him. He is paying great attention to details and is always open at doing revisions.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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