This will be for a new website that discusses topics on corporate life, career development, and building one's personal brand.
The target audience are ambitious corporate professionals, male and female. I expect the average age will be from mid-20's all the way up to late 40's.
The content will also sometimes have a darker twist to it than the standard BusinessInsider / Forbes stuff. For example, a lot of the content will go into power struggles, office politics, and psychological warfare.
As such, readers will expect Machiavellian undercurrents. However, it's important that the site is not seen as "evil," but rather honest and realistic, throwing political correctness out the window.
I'm looking for something beyond just the name of the company in a cool font. I need a shape, mascot, or abstract design. Please see the design examples below.