Amy at CalCAN got their new logo design by running a design contest:
Growing Climate Solutions: New Logo for a Policy Coalition
Check out Amy at CalCAN's Logo design contest…
The California Climate and Agriculture Network (CalCAN) is a statewide coalition that advances state and federal policy to realize the powerful climate solutions offered by sustainable and organic agriculture. We seek a widespread transition to sustainable and organic agricultural systems that are increasingly resilient, environmentally sound and healthy, and that provide climate benefits, protect our natural resources, sustain our food security, provide for economically vibrant agricultural communities, and maintain our finite agricultural lands. Our main focus in our work is to make policy that will support farmers and ranchers with the resources (financial, technical and otherwise) that they need to implement climate-beneficial practices and address climate change in sustainable and organic ways. California currently has four Climate Smart Agriculture programs related to farmland conservation, healthy soil-building for carbon sequestration, reduction of methane from livestock/diary ops, and on-farm water conservation. Our target audience is mainly policymakers and farmers, as well as environmental groups, food activists, public health groups, and other grassroots organizations and coalitions in California organizing for a more sustainable agriculture system. We act as a bridge between environmental groups, who often see agriculture as a problem to be regulated, and agriculture/farmers, who are land stewards powerfully positioned to help address climate change. Other key words that come up when thinking about our deliverables are change, solutions, hope and resilience.
We are a well-established organization in California working in the Capitol and on the ground throughout the state for the past nine years. It is important to convey that we are a serious, established, mature, and credible organization. Our logo will go on letters sent to state legislators and government officials, on fact sheets and reports that we produce for policymakers, and in the normal places as far as business cards, website, social media, etc. The main concepts that we are hoping to convey in our design are: Agriculture: This could be depicted by a plant and the image of growth, but we would not just want a food crop image --it's important that it's connected to the farming/ranching reality. The agriculture we advocate for is ecologically aware, conservation oriented, sustainable, regenerative, holistic, etc. Climate/ecological natural resource conservation: It would be ideal to convey connection to the atmosphere, perhaps with a light blue arc about an image depicting ecological agriculture. Network/coalition: Central to our work is our large, robust network throughout the state and our capacity to organize. We don't know how literal to go with this, but imagery that conjures ideas of networks and interconnectivity, such as roots, webs, etc., could be powerful for our logo. What emerged for our team when looking over the logo samples provided by 99Designs in this questionnaire were that we prefer simple imagery, clearly readable text, and a white or translucent background. We would also like to be able to have versions with our full name for comment letters/official publications and one that is scalable with just 'CalCAN' to have in a small size.
299 US$ Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Amy at CalCAN collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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