FS Five Star got their new logo design by running a design contest:
Grand Hotel Gastronomy - modern but with respect to the glory times
Check out FS Five Star's Logo design contest…
please see specification, below the logo we need the names of our gastronomy outlets
We are the food and beverage operator, named FS Five Star Gastronomy Collection (But on the logo ONLY "F" and "S" shall be used!), of a five star plus hotel, providing services encompassing the gastronomy outlets fine dining restaurant, in-room dining, banquets and hotel bar. Customers will be well situated international travellers and business men, seeking for luxuriuos but in same time easy and convenient food and beverage offerings.
Dear honored Designer, We are looking for a logo design for our company “FS Five Star Gastronomy Collection GmbH” Our company operates the gastronomy of a five star Grand Hotel (in particular 4 single gastronomy outlets as e.g. the restaurant, the bar or the terrace). Mandatory: The logo should necessarily only contain the two letters “F” and “S” (abbreviation of Five Star) and a surrounding as e.g. the St Regis Logo sample below or as specified further below. We want wo have the logo in that way that it is possible to have it used stand alone or in connection with the name of the single gastronomy outlet namings below in appropriate font and style (e.g. THE GOLDEN TERRACE) important is, that it is readable and not too small; please see attached photo – I, where we like the two “o”`s and the font style of the 1920s. The hotel covers the following topics and attributes (for better sensing of where the hotel comes from please see attached photos – II.): • link to the hotel picture gallery: https://hamburg.frasershospitality.com/de • Grand Hotel of the 1920 ' s, Great Gatsby, Coco Chanel • Monumental building with marble columns at the entrance of the lobby • Art Deco Style • White and golden elements and furnishings Mandatory: Below the logo we need to have one or two lines, naming out our respective gastronomy outlet (business unit). Style and font of the outlet namings should be same among the separate outlets. And the logo above should be placed middle and be somehow visually connected to the outlet naming (not as if there are two separate logos). For each gastronomy outlet we would insert below the different names to the logo: • THE DINING RooM • THE B.A.R. • THE GOLDEN TERRACE • THE GRAND LOBBY Requirements: The logo should not be too blurring without many facets, loops or small dots, as we want to punch it on leather and metal. It might also become more modern and little more flat where approriated (e.g. for the case that you decide to show the silhouette of the building around the two letters might not be too nitty gritty, but abstractly recognizable that it is the building) Colored, it has best case to match the colors gold, blue, green, white. Might also work with shiny letters, but logo must be printable also on black/ white invoice printer. For the color selection we suspect a photo of the restaurant uploaded. We are open to any suggestion that fits better from your view. Here we gave a few photos as a suggestion in which direction we can imagine ideas and in what direction our ideas lead at current time (please see attached photos – III.) For avoidance of any doubt, this are only samples uses for idea creation, we do not intend to copy the items or break copyright ruling of existing brands. • Inserted letters and simple frame but with a bit of festive frame (St Regis and Bank Style) • Entrance area of the hotel as a frame around the letters • The building as a silhouette around the two letters • The shell above the entrance area • The door with the hanging chandelier • A coat of arms with e.g. London and Hamburg connected
€1,199 Platinum package
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Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
FS Five Star collaborated with designers to refine their ideas
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