A strategy, development & creation company for individuals.
FOSTERED is a new era business model whereby it relies on the collaborative efforts of like-minded businesses and individuals to achieve results without the enormous overheads associated with this type of work and industry.
FOSTERED will take on interesting individuals and assist them by developing & creating opportunities for them in line with an agreed strategy for success. The strategy part is key as it sets us apart from services offered by PR companies and talent managers/brokers. We in fact will not manage talent at all. We will be engaged by talent managers & talent directly to develop a ‘brand strategy’ (the brand is the talent) and then we will collectively and collaboratively develop and create opportunities for that talent to realise our strategic objectives.
FOSTERED has been born out of the need to give talent a better opportunity and some control over their own careers. There are far too many people who promise people with skill & talent the world and then deliver them nothing but a few high profile party invites and a social pages pic once a calendar quarter.
Fostered is as the name suggests a safe, warm and fun environment to try, test and successfully develop amazing people into recognisable characters in their chosen field.
It all officially started on Jan 1st 2013, after a large NYE party down the south coast of Sydney with friends. I, Kate Edwards and Founder of Fostered was watching my friends enjoy themselves over 10 too many glasses of bubbly, but couldn't keep my mind off how to make the Fostered model work. It was literally at the stroke of midnight when the Sydney fireworks erupted onto the TV screen at our holiday house introduced by Australia’s only class diva Kylie, that I worked out. Simple solutions for smart & skilled people. Just as my other business provides strategy, development & creation skills and services to brands around Australia and the US, why the hell couldn't we do it for individuals!
Gotta love those firework moments (in my case literally!)
What we do:
Dependent on the talent & the objectives, Fostered can be engaged to perform ALL or just one of the roles listed below.
• Develop a strategic plan for one, two & three years with clear objectives and action points to all those involved including talent, management & any other key stakeholders required/necessary to be involved.
• Map out the immediate action plan for year one with key deliverables, marketing & PR plan along with social media strategy and key engagement strategy.
• Implement plan.
• Contract collaborative businesses in social media, PR etc. and only where required. FOSTERED manages all external relationships as part of the model.
• Talent and cycle within in career etc. dependant, FOSTERED will develop a commercial package offer around said artist to pitch to brands. This is an effective way for talent to share a story & amplify their profile using brand advertising. This will not always be available to us, but will be a keen goal whereever possible.
• Monthly reporting against deliverables and minimum one contact meeting per month.
SISTER BUSINESS TO http://WWW.KONTENTED.COM