I don't particularly want a picture of a camera in the logo... Too cliche. I love texture and shape and have visions of a funky design embossed upon classic parchment paper. I was thinking of something relatively compact rather that strung out long. A balanced combination of font and illustration would be perfect. Nothing too 'cute' my clients are sophisticated yet down to earth. I want to be able to, at a glance, stand out from the usual family portrait photographers as pets are a specific and quirky niche.
More info updated 29th July
I am really not interested in an image/illustration of a camera or anything that is supposed to represent a camera
Nothing to cutesy or cartoony, my clients Are quirky but they are also sophisticated and well-travelled and educated professionals, in some cases their fur kids are their Only kids so they don’t really do cutesy and cartoony stuff. Elegant, quirky and clever illustration yes, characters reminiscent of a human child’s cartoon… no.
The love of a pet teaches you about love and loyalty and adventure and empathy and nurturing, as well as about mess and slobber and muddy paws!
Having the illustration with multiple animals makes it look a little too much like a vet practice, so perhaps if an animal is to be included (and it doesn’t Have to be) it can be a single one and let’s make it a dog.
And if it’s a dog let’s not make it a small fluffy thing, rather a med-large size with floppy ears… not too much of a specific breed because I do heaps of rescue work which are often a mix. So nothing that definitely looks like a ‘schnauzer’ or ‘great dane’ or any other distinctive breed. I personally own a mastiff X just for your information
I love when dogs do that stretching thing to greet you when you come home from work (downward dog), or that ever so cute head tilt! Even just a happy, bright eyed, mouth open, tail up doggie is awesome. Sometimes they just run for the fun of it and get the “zoomies” then plop down and roll around acting like a goof. If you have a dog you know all this and you love it… I want that feel in my logo.
It can be realistic depiction or something a little more subtle or abstract, as long as it isn’t cold and soulless… because that is one thing a well-loved animal never is.
Below I have included examples of other pet photography logos I admire that in conjunction with my brief can be used to guide your design offering :-)