Hello! Thanks for helping us with this project.
We want to refresh/reorganize our logo. Keep your focus on the elephant. The font and name "pharmaphant" should only be altered or rearranged if the general approach of your idea make's it necessary. The name of our pharmacy is pharmaphant. Which is a wordplay of pharma(cy) and elephant. We want a logo displaying the authenticity, integrity and innovation of an ambitious social responsible healthcare company. Keep it plain and simple. It should be recognizable at first glance. We would like to see all your ideas:
it shouldn't be too delicate,
the elephant should at least be slightly recognizable,
only head or full body doesn't matter.
A pharmaceutical/scientific relation by form, arrangement or combination of pictures is of course possible but not a requirement. As mentioned before, we would like to see different approaches (e.g. dynamic and/or networking). Give us some of your magic.
Addition 1: Networking plays an important role in healthcare. Please show us some ideas pursuing this in connection to an elephant. Best regards.
Addition 2: After reviewing the first designs. We prefer logo's with either a pharmaceutical/scientific (e.g. puzzle pieces, dna, molecules, pills, cross, flask) relation or a relation to the letter/double letter p.
Addition 3: As the perfect logo today should be, we prefer it as simple as possible. Today a logo needs to be recognized on a small screen and on a fast moving timeline and should be able to be picked up at first glance. We prefer logo's that tease the brain a little. You see something, you recognize it and you think about it, even if you have little time. You achieve this by combining two things that usually don't belong together. Like a simplified pavlovian response. It is hard to make people think of a pharmacy, when they see an elephant. Because if you see an elephant, you think of an elephant and your last trip to the zoo. But if see something unexpected, in our case, something science or pharmacy related, looking like an elephant or in the context with an elephant. You think about it, the more unrelated it is, the more you think about it, and the second time you see it, you think about us. ;) A lot of text. But please consider it.