How Matrix Traxx Records started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are Matrix Traxx, a new electronic dance music record label based in Miami, USA. We NEED a logo with ENERGY! We want a futuristic design, imagine Tron meets Daft Punk. We would like to convey a sense of being high-end, bold, creative, and trend setting. Essentially we want the appearance of being a futuristic, cutting edge and high end record label. We want to be synonymous with "Ministry of Sound" from the U.K., and Ultra music festival! In terms of ideas we would have for our logo but if you can think of a better idea then by all means pursue it! As follows:
-futuristic font, something similar to Tron-Legacy
-we would like to have a black background with an M inside of a cube and that has some circuitry incorporated somewhere into it without being to cheesy; however, if the design of the log has a better vision then we are definitely open to that
-we would like the first pic with the volume levels incorporated somewhere into he label with a neon outline and inside the image we would like to see the skyline of Miami incorporated into the highlights (in a very subtle and non detailed way as we are aiming for a simple and effective logo that's not too busy)
-as for the colors, what we would like to see is black background within the letter, but not so much that it overpowers the image, and perhaps with neon blue outlines and for the shading a subtle neon green and violet and a white sheen in some areas as a highlight
-somewhere incorporated in the image the word traxx, but in a subtle off to the side manner
-we want the M to be the focus of the entire logo
What industry do you think your business is most related to?
Entertainment & The Arts
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The name of the label is Matrix Traxx, but we want the focus to be just a simple M, and traxx is just a side note, it's something that can be deleted if necessary. Just to stress two points:
-the initial idea with using the cube was just an idea we liked, but if you deliver a better idea that still achieves the marriage of a corporate logo and a record label with the innovative futuristic approach, then by all means carry out your own design as we do not require that you follow our preliminary thought.
-minimal use of the color black so that when our logo is on a flyer that is printed in black our symbol stands out and if definitive (the flyer for ultra music festival is where we will find ourselves in the future)
-we really appreciate everyone who submits a design, thank you.