todd-g got their new logo design by running a design contest:
New dog-focused tv network needs a great logo. 4M monthly viewers in the US.
Check out todd-g's Logo design contest…
Entertainment & The Arts
AKC TV is the new modern, OTT (think Netflix, not NBC) channel for dog content from the American Kennel Club. The American Kennel Club has 130+ year history of being a resource for dog owners, breeders & trainers. The AKC TV brand will build on that history - but move towards a more modern feel. The programming on AKC TV will live on the web & apps on Apple TV, Roku and similar. The audience, broadly, is dog owners and people who love video of dogs. The initial built-in audience is existing members of the AKC which includes many dog owners & breeders. The logo and identity will be used on the web, in TV apps as well as in video content. This means we'll need a strong one-color version of the logo that can also work at small sizes (for example a translucent logo in the corner of a video). The logo should be clearly about dogs, but no need to use any "tv" related graphic elements. Context will make that clear, plus 'tv' elements will make it dated. If you use an illustration of a dog, be sure to abstract the breed. Aka, don’t make it obviously a French Bulldog or any other popular brand. Since the AKC covers all dog breeds we cannot have the logo favor any one in particular. Here’s some extra info to help define the tone. Adjectives we like: Authentic, Approachable, Entertaining, Educational, Smart, Confident, Confidant. Adjectives to avoid: Old, Authoritative, Elite.
Other color requirements
I've attached an image w/ the colors, but here is a list of hex as well: Primary Brand Colors Dark Blue #003594 Bright Blue #0099ff Yellow #ffc627 Red #e2231a Green #007934 Purple #c227b9
The AKC TV brand has to follow a few guidelines from the parent organization, mostly in color & typeface, but we are not locked into anything and we're open to exploring complimentary typefaces to the brand standard. (Primary and Secondary colors in the attached images. Secondary colors are the neutral tones.) Typeface should be either DIN Condensed or Neue Haas Unica Pro. We prefer logos that do not try to do something overtly clever with the lettering, rather keep the type on brand. Unless - there is some really subtle awesome reason to adjust the type. Also attaching a screencap of a similar value slider that came out of a branding exercise in case that helps give further insight into direction for the logo.
799 US$ Gold package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
todd-g collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Rogger does an excellent job of understanding the brief and designs excellent work. Not only is he incredibly professional, but he quickly incorporates feedback to ensure you are getting the best design possible. I would HIGHLY recommend him for contests and 1-on-1 projects!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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