We are looking for a modern brand that inspires stability, justice, legal knowledge and connection savvy. It should appeal to Lawyers who want to be members of our lead generation service membership as well as consumers who are looking for a trusted source to find qualified lawyers.
I'm seeing in some of the early comps a lot of usage of the "LL" - I don't really like this. I would like to see some use of link imagery which insinuates that LawLinq is the link between lawyers and consumers. Perhaps an actual link or an image that appears to link the two concepts together.
We're also open to seeing some directions using abstract versions of the more traditional legal imagery of gavels, columns, scales of justice, etc. These would have to be used in a modern way as we don't want the brand to be seen as a dated company but rather should be fresh and with the times.
I just uploaded 6 logos below. These are some of my other companies...and they are graphic directions I like because the logos are unique to the subject matter of the business...they incorporate elements that are not derived from clipart but rather from inspiration about what conveys the message of what the business does...this is the kind of thing I want for LawLinq.
If I can answer any questions to help you get in the right direction for your designs please ask me. Thank you for your time and effort on this project.