m.singer got their new logo design by running a design contest:
Design a professional and editable seal communicating the results of pet product tests
Check out m.singer's Logo design contest…
Animal & Pet
DEFINE MEDIA is an online marketer from Karlsruhe and provider of the petSpot network, Germany’s biggest communities for dog- and catowners (called dogSpot [www.dogspot.de] and catSpot [www.catspot.de]). In these two communities product testings take place regularly. Community users can apply for it and if they get chosen, they get a package (with dog or cat food, a fur brush, a feather duster, a vacuum cleaner or something similar) which they and their pet have to test for several weeks, write their own tester diary online and rate the product. Now we are planning to provide our customers (producers of dog or cat food, fur brushes, etc.) with a special seal that communicates the result of this product testing and which they can use on their websites, for their print materials and maybe also as a sticker on their packaging. Our main target group are dog- and cat owners all over Germany – no matter what age – that attach great importance to high quality food and products for their beloved pets. The larger part of our target group is female.
Other color requirements
If possible, we would like the seal to be in similar colours like the dog- and catspot logo (you find attached).
We need one seal for dogspot and one for catspot, each with the particular logo (we also attached for you). The dog- and catSpot seal do have to look the same anyway and have an identical design. The seals' design should communicate a positive feeling to pet owners who consider buying the product this seal’s on. People should get interested, when they recognize the seal on one of our customer’s products. They should be instantly convinced that the product they are holding in hands is of an extremely good quality because others have already tested it and recommend it, so the seal is telling them that they can trust in their opinion and therefore trust in this product. The seal’s design has to look professional and needs to have a great recognition value. Furthermore it should not look cluttered. If possible, we would like the seal to be in similar colours like the dog- and catspot logo. The colours should be warm and friendly and every customer should feel honored being allowed to place this seal on their packaging and website. The seal must be suitable to all different kinds of packaging and websites from our customers (dog AND catfood), which means on the one hand it should attract attention and on the other hand it shouldn’t be too colourful. Our customers should love to place it on their packagings and websites because it looks professional and positive. Information that must be placed on the seals: The testing result (number of achieved paws), the recommendation rate in percent, catSpot/dogSpot-reference (=logo). Example of a seal’s whole text for dogSpot (for a better understanding we put the German text that has to be on the seal in rectangular brackets): [Getestet von der dogSpot Community] / Tested by the dogSpot community (maybe this text including the community-logo placed in a circle around the seal, somehow framing it?) [4,3 von 5 Pfoten] / 4,3 of 5 paws [89% der Tester empfehlen dieses Produkt weiter] / 89% of the tester recommend this product !!!! INFORMATION: In the seal for catSpot it has to be: [Getestet von der catSpot Community] / Tested by the catSpot community (maybe this text including the community-logo placed in a circle around the seal, somehow framing it?) [4,3 von 5 Pfoten] / 4,3 of 5 paws [89% der Tester empfehlen dieses Produkt weiter] / 89% of the tester recommend this product IMPORTANT: All this information/ these just mentioned texts of the seal must be in editable/vectorized text boxes, so we can change them ourselves after each finished product test (which means we need both seals as open, editable files). This also means we need the winner designer to name us the typeface he or she used so that we can buy the license for it (which also means we need a typeface that’s not too expensive but nevertheless good-looking/stylish). Furthermore the seal must also be in printable quality, because we want to provide our customers with it, so they can use it on their websites as well as in their print materials after the completed product test and we need it as a png-file. Furthermore we also want to print the seal as stickers and provide our customers with it, so they can place it on their packaging.
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
m.singer collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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