I am an attorney who is opening a law practice focusing on empowering working parents. I am a working mom myself with a toddler, so that is the market to which I want to appeal. I'd like a logo that has irreverent formality. For example, the words "working parent lawyer," but with a tipped over juice glass spilling juice all over the world lawyer.
Also, the logo for my official law firm (Fagan Law NW, LLC) is already set. It is also attached. I'd like to hint at that logo by with the Working Parents Lawyer design, without being exactly the same. Also, I'd like to use the same green and gray in the logo, but add a warmer color to the pallet something in the coral or orange range.
I will also have a blog on the working parents lawyer website. The landing page will utilize photos of working parents, and also highlight some of the unique services I offer: including but not limited to weekend and evening meetings available, and virtual meetings to avoid driving to and from.
I want it to feel somewhat professional like an attorney's website, but not intimidating. I'm going to be writing copy that is very plain language. So I want the design to reflect that.
I also have a quick animated style video being made. There will need to be a place to embed that on the website