we are searching for a logo for our non-profit association of small, independent luxury companies (who do not call themselves “luxury” because the term has been over-used recently, this is why we rather talk about “excellence”). The association is based in Switzerland, but will be active all over the world. For now it has only Swiss member companies, but it is open to international luxury companies which fulfill certain requirements (for example they are not part of a big luxury group; they are privately owned; they are not traded on the stock exchange; they manufacture products or provide services at the highest level of their industry; they fulfill our requirements regarding corporate responsibility, etc.). The association membership is by invitation only. Members could for example be jewelers, luxury watch manufacturers, manufacturers of exclusive leather bags & accessories, manufacturers of cashmere/cashmere accessories, fine food, boutique hotels, luxury fashion brands,...
The name of the association is latin: Orbis Excellentiae
- orbis means circle, ring, a circular motion, a rotation, a disc or disc-shaped object, the Earth, the world, the globe, a sphere
- excellentia/excellentiae means excellence, superiority, merit
--> Both words should have the same size.
So the name stands for “The Circle of Excellence” or “The Circle of the Excellent”.
The claim could be “The Circle of the World’s Finest”