Revised Design Brief
CBD Oil Europe is a new company that provides products and services to a variety of other companies in the cannabis industry.
Our clients range from growers, organic farmers, raw material producers, processors and manufacturers. Wholesale clients for Cannabidiol products that come in a variety of forms, not just oil. Ecommerce, Holistic Practitioners, Healthfood shops & Pharmaceutical companies.
We are in the Health and Wellness industry as it intersects with the Pharmaceutical Industry. Some clients are using this product in Food, Cosmetics, Skin Care products, Beverages and Pharmaceutical Medicines.
The CBD Industry is complex, we try and make it simple. It is complex because of the variety of products and processes that go into creating cannabinoid health products. Raw Extract, Decarboyxlated Extract (Heated), Filtered Extract, Winterized Extract (Cooled). CBD Crystals
Most clients are not familiar with everything that is available or the benefits of each product.
CBD Oil is sold in bottles, It ranges in colour from dark green to golden
CBD Paste is sold in syringe like dispensers - it is dark brown/green
CBD Crystals are small and range in colour from orange to pure white.
CBD Capsules can be any colour
CBD Vape is used for direct inhalation using a variety of apparatus.
It is also complex because of the legal issues involved. The legislation is hard to find, governed by a variety of bodies and is different for each European country. We guide our clients through this maze.
This is a boom industry with a lot of money flowing in. We need to look professional and competent to our clients. Our logo needs to demonstrate our confidence and boldness we know all aspects of the business and provide a valuable service to your clients, getting them the best prices possible.
We directly represent 4 of the largest CBD producers in Europe and a number of other smaller producers.
We are European, based in holland. Many American companies have sought European hemp based CBD due to legal reasons. It was allowed to be imported and sold in the USA.
We are proud of our European origins and have ties back to traditional hemp growers who have been in this industry long before cannabidiol and cannabinoids were becoming popular.
GMP (GOOD MANUFACTURING PRACTICE)
CO2 SUPERCRITCAL EXTRACTION
We need a business logo that works well on our website as a header logo in horizontal form. Also working well in vertical form with text below.
It also needs to stand out on business cards and letter heads
We prefer flat or material design styles, avoid drop shadows or 3 dimensions. As far as colours go, stick to traditional and conservative green, blues and blacks/grey.
Font choice is important. Surprise us, but choose one that is web friendly (google fonts are perfect) and maybe even have a serif and sans serif font that complement each other.
SYMBOLS AND IDEAS THAT CAN INSPIRE. - just google them in google image search
European Union Flag/Stars ( but not directly - allude to this )
Escape from the Maze
Complexity to simplicity
Green Health Cross
GMP Good Manufacturing Practice
Lab Equipment, test tubes, flasks,
CO2 Supercritical Extraction
Fields of Hemp
We have seen a lot of Oil drop and plant leaf designs, while we don’t want to say don’t use them, if you choose to incorporate these symbols they better be shown in a unique and powerful way and not be the sole focus of the logo
SYMBOLS TO AVOID
Avoid direct reference to the Cannabis plant, with hemp/cannabis leaves. If you can include it in an abstract way or symbolic reference to the shape, number of leaves that is fine.
Companies in this industry