The product line is "Decisions", we will have variations, e.g. Decisions For Heroes, Decisions For Adventurers, Decisions For Builders, Decisions For Drivers, Decisions For Miners. etc.
You can think of us like a combination of 37Signals Basecamp and Google Analytics for "DANGER!". We help rescue teams plan their training, equipment, roster, members qualifications. We log their incidents and produce their paperwork for them. We then take all that data and analyse it to try and discover trends and patterns. No matter what the product is, our brand would look great on "the side of a helicopter" or on a rescuers helmet, or the side of a jeep, or "on a mobile handset".
The logo should ONLY use the word "Decisions". The products will all feature the same logo but we may change a colour, or add a line underneath for each. Not a worry at this point, but do not use the "For Heroes" in the logo, yet it should embody that feeling.
See these 3 posts of mine (and comments), as I explored the concept, tried a few drafts, but never found it.
In this final one, I really liked the 'D', but never found a way to make it irreverent enough. It's too corporate. I tried 'wings' like a hero, but was too AirForce.
I will be featuring the winning design (and process) on my blog. The commenter's you see there will be encouraged to help me vote on theprocess here.
This is the closest I got to really liking something
Here's some imagery to get you thinking of locations:
- Flickr Set of local teamI use Adobe Photoshop and want to be able to edit the final version in it. This is to enable me to customise colours or taglines for different product models. I know my way around - and would like the file as a vector still in layers. Cheers!