Younich is a career and life coaching company.
The target audience is expats in the beginning of their 30s who are experts in their jobs and thanks to their expertise moved to new countries. They love their new country, they have good working conditions, good salaries, and nice colleagues but they have zero satisfaction from their work. In fact, they die slowly every day. Nobody understands them because from outside, especially to their friends and family back home it looks like a dream. So they feel also lonely. They don't know how to go out of this situation.
At Younich we believe that deep down inside they know a way out, they know which work will make them happy.
"Be true to yourself and let yourself take on this thing you had in mind even if it may sound crazy.
Just do it.
Everything else will find its place accordingly.
Changing careers, starting something late, the gap in the CV, what others say… do not matter. You and how you are/ how you feel matter!"
We support them to reconnect with their talents and dreams, embrace and realize themselves by doing the work they love.
In Younich we believe that work and career are not the things that you do in exchange for money. They are your means of realizing yourself, living meaningfully. And they are your contribution to the world.
You are unique. You are born with unique talents to perform this work. It is your gift to the world, to us all.
I have used the attached logo on our website. It has a personal meaning for me. It means going deeper to yourself but at the same time extending yourself and by this extension affecting people around you positively. (Stardust come out when you extend and dig deeper). I got the feedback that the logo does not deliver that meaning (it looks strange I admit). I am also not satisfied with the font. I want Younich written in a modern way, youthful way. (maybe handwriting?)