CrowdSpace is for people who run / manage groups. Think community clubs, churches, minor sports leagues, user groups, associations, etc. Forming groups is a fundamental part of the human experience. Our job is to make things easier for the people who run / manage those groups.
Our target markets are wide ranging: from small business and non-profits to the enterprise. We need a logo / brand image that can connect with all of these groups.
People that are attracted to our service are either spending too much on another service, not using anything at all, or are looking to find an easier solution. We are a very "you" oriented company - we care about solving pain points for our users (e.g., tracking membership, sending group emails, printing mailing labels).
Some phrases that inspire our thinking:
- "you" focused
- service vs. product
- friendly / warm
- fun but clean cutOne major consideration must be that this logo will appear throughout our web application and in emails as well as offline (stationery, business cards, invoices, clothing, etc). So 2 or 3 colors, vector graphics, and scalable down to small dimensions.
The logo should be contemporary and clean (but not too Web 2.0).