The Waterfront BIA got their new logo design by running a design contest:
Create a WORDMARK** for our Party on the Promenade
Check out The Waterfront BIA's Logo design contest…
See detailed description.
Entertainment & The Arts
The entire logo contains these 3 lines and no pictures or images: Line #1. Party on the Promenade (These 4 words only are the WORDMARK** - a larger text-only treatment of the words - unique font or colouration - strong identification and branding ) Line #2. Redpath Waterfront Festival (smaller simple text - secondary to the wordmark) Line #3. June 19 - 21, 2015 (smaller simple text - secondary to the wordmark) Make sure you read this to the end to fully understand the project: **Before you submit your final artwork, we want to ensure you understand. A WORDMARK is a logo, but NOT every logo is a wordmark. How does this work? The number one difference between logos and wordmarks is that WORDMARKS ARE TEXT-BASED LOGOS. These types of logos DO NOT INCLUDE extra pictures, meaning that logos such as Pepsi and MasterCard are not wordmarks, since these logos contain images as well. You can probably think of several examples of wordmarks off the top of your head, but some of the most famous are FedEx, Coca-Cola and even world-famous Google. A wordmark logo is exactly what it sounds like - a trademark consisting of only a word with some sort of unique font or coloration. Typically, such a logo is a distinctly designed, text-only treatment of the name of a product, institution, or company, used in order to establish strong identification and branding. We invite you to create an exciting new WORDMARK for "Party on the Promenade", which is the Grand Opening of a newly revitalized Queens Quay Boulevard. This celebration and launch will take place during the annual Redpath Waterfront Festival, June 19-21, 2015. In collaboration with Waterfront Toronto and local stakeholders, the Festival will feature a weekend of various entertainment & activities. Programming will take place along 1.7 kms of Queens Quay as well as three specific parks. This celebration will also launch the connection of the Martin Goodman Trail. Activations and programming include: Party on the Promenade - Visitors are invited to join in a 2 km long PARADE for a Friday evening CELEBRATION and GRAND OPENING launch of the new Boulevard. The Parade will end at HTO Park for an opening show including a Big Band, performances by CELEBRITY DANCERS and grand finale with WATER, PYRO & LASERS. The Party also includes: - DANCE Pan-American Style! At HTO Park featuring BIG BAND and LATIN STYLE DANCING in the evenings and MASTER DANCE CLASSES from professional choreographers during the day. - Stroll along the new Boulevard to encounter a series of Entertainment Pods. Ideas include MUSIC, DANCE PARKOUR DEMOS & ARTS IN MOTION. - Icons of the Waterfront Lifestyle - A whimsical collection of unique and trendy ART SCULPTURES will mark the boulevard and Queens Quay. - RUNNERS, DOG WALKERS STROLLERS & CYCLISTS will celebrate the long awaited connection of the Martin Goodman Trail.
Logo types to explore
See Brand Guidelines - attached - for logo colours. To better understand the project and us, please visit: http://www.waterfrontoronto.ca/explore_projects2/central_waterfront http://waterfrontbia.com/ http://towaterfrontfest.com/
499 CA$ Silver package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
The Waterfront BIA collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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