Create a simple yet sophisticated logo for EventLab

EventLab

We do the work, you party

We are a white-label event production company that puts on events for non-profits, start-up launch parties, corporate outings, and birthdays/reunions. Our target audience is young professionals in the 25-35 year old range but I want to make sure that the logo is not too zany to scare away a potential sophisticated and older customer.

Open to the idea of incorporating a subtle image in the name of the logo aka the "a" in EventLab be a science beaker or something. I should also add that, while I would love to see that my ideas actually result in a cool logo I am totally open to an artist who has a cool idea and treats this opportunity like a blank canvas. The one thing I have to reiterate is that, when I look at any suggestion, I try to evaluate it as both a 22 year old client out of college looking to party (both a male and a female) and as a 50 year corporate executive (both male and female) looking to plan a lecture. I also try to imagine it as both a female and a male in that broad spectrum.