Please read this entire brief before submitting a design!
The logo must be clean, and it MUST be able to look good in just one single color if needed.
The target audience is a blogger, or entrepreneur who is looking to get caught up on the latest life hacks for business, and people who want to work more efficiently.
The ideas we want the logo to be associated with are: Entrepreneurship, smart business, life hacks for business, business strategy, modern business, business development, etc.
Attached is our current logo. We like the clean style of it, but we feel that it doesn't convey what our site is about. When you see it, you don't think "working smart and earning more."
We want it to also have an icon of some sort that looks good in a squared ratio that can be used on social media profiles.
I am fine with either an all caps logo like "EARNWORTHY" or like "Earnworthy". Whatever you think looks better.
***********If going with all caps, I really like the idea of having the "A" look like ^, without the horizontal bar (see the Median and Aviator logo samples attached). I like those logos best of all. We would just need an icon to go with that font style. Maybe a stylized "E" in a circle or square, or something.**************
******** UPDATE #2: Please feel free to submit additional variations of your design. As a general guideline, I've updated the design breif with a new logo I like, the "Nivea" logo. Check it out. I still like the "A" from the "Aviator" logo. Also, I like the way the "R" is designed in this font: http://www.myfonts.com/fonts/parach…-pro/bold/. Maybe you can put something together that brings all of these concepts together with a sharp, bold font. *************