I am looking for something bold and whimsical, and that emphasizes men rather than horses. Horse husbands might not ride horses, or have very much in the way of direct interest in them, but end up spending a lot of time in horse-related activities because of the passion their wives have for horses. The design should be appealing to women (who are likely to purchase branded product for their husbands), but also something that resonates with husbands, and something that husbands can wear as a kind of badge of honor.
The style might be cartoonish and playful, but could also be more architectural (art deco or steam punk). It could possibly feature a man with a pitch fork in his hand and/or a camera around their neck. Another option would be to feature a man holding a a lead rope or a horse, but the emphasis needs to be on the man rather than the animal. Think triumphant, like the famous cover of National Lampoon's vacation (but not as sexist)
horsehubby.com is a resource for all those crazy enough to consider a relationship with a horse-woman. This includes husbands, but also boyfriends, fathers, and anyone else who has had the great (mis-)fortune of finding themselves in the position of supporting a woman with a passion for others of the equine variety.
Learning how to navigate your relationship with a horse-woman can be baffling and frustrating, but it can also be the richest and most fulfilling experience of your life. The biggest problem is that, assuming that you are a non-horse person, you have no idea what you’re getting yourself into until you are already neck deep. Until now, almost every ‘horse hubby’ has had to figure it out by themselves. The resources provided by this site, which include stories, interviews, relationship advice, instructional material, and survival tips (with a side of humor) will offer lovers of horse-women everything they need to make sense of a strange new world, become supporting partners, and discover just how much fun a life in the barn can be.
The logo has to be something that appeals to the horse woman, but that the man can identify with and wear with pride.