NOTE: TOP TWO DESIGNS WILL BE AWARDED.
Although the name of our agency is San Joaquin Regional Rail Commission, we are seeking to refresh the Altamont Commuter Express logo, which is attached for your convenience.
The key here is logo REFRESH, not a complete REBRAND. For continuity, we'd like to retain some similarities, and the designers should interpret this as they wish. The logo should be recognizable to existing passengers, but enticing to new passengers.
The existing colors in CMYK are: Purple (60-100-0-34) and Blue (100-56-0-18). We are open to new colors and slight modifications to the existing colors; ideally the existing colors would be evident to some degree in the refreshed logo.
As you can see by our existing logo, the words Altamont Commuter Express is included in the design and underneath the acronym ACE. At this stage, we are not certain whether or not we'd like those words to remain in the logo. We will take some cues from your designs and will guide the contest as we progress.
For more information about our passenger rail service go to http://www.acerail.com. As you will see, this refreshed logo will be everywhere - on the sides of our trains, on our marketing material, on our websites, on our employee uniforms, etc.
*Successful designers will NOT get their inspiration from other American rail agencies; the Altamont Commuter Express should reflect a new culture of train travel. We use words like "emerging" and "innovative" to describe our train service, and want our rail agency to be very much a part of people's lives similar to the way rail is sleek and sexy in Europe and other countries.