The current logo doesn't grab my attention. My wife had to ask what the "things" were that were coming out of the book. It doesn't really convey "medical" other than the cross on the chest.
I am looking for something that can easily be converted into multiple pieces and still maintain the same identity - for example - removing the logo away from words for the favicon, or using just the logo on a slideshow.
There are obviously many medical symbols out there. Try to be original. The caduceus is not a symbol for physicians, so please dont use it. The rod of Asclepius is, but like I said, try to be original.
I'm obviously targeting undergrad and medical students.
I am doing this right now with my wife. We are both physicians and want to help the new batch of students coming in.
I've thought about the slogan "our knowledge is your strength." It would be interesting to see that incorporated, though not a requirement.
I can't wait to see these designs!