"Better On Demand" (BoD) is an online service that provides its Members (New, Mid and Senior level managers/leaders) with clear, actionable leadership solutions for the problems they face every day.
At the core of Better On Demand are leadership modules across more than 50 topics that are relevant to our Members' daily work – things like, communicating more powerfully, building high performance teams and inspiring innovation. Each module provides insights about performing better via Video and Text, downloadable takeaways, interaction with the BoD community and much more.
Our Target Audience are achievers - usually leaders & managers - who are self starters. We target 25 - 45 year olds. While some of our members are likely to send you an email about a project on a Friday at 11pm, we think the majority of our users will be seasoned MBAs who are just looking for an edge to get ahead and a community to share with.
We think our Logo should:
1) Speak to "Professionals" and "Businesspeople"
2) Modern / Web 2.0 / HTML5... without being too hipster
3) Evoke the emotions of inspiration, achievement, competence, growth and leadership
4) Convey high value for money (low cost, but high value service)
5) Underscore the "real-time" and "on demand" and "available anytime" aspect of the service
Goals for the Logo: Our logo should be something a Member would be proud to have on their resume, like any other professional certification.
Icon and Text: We want to see both graphic and text, but we'd like to have some visual / icon / image that could stand alone without the "Better On Demand" text.