I'm a postpartum doula and lactation educator moving toward an International Board Certified Lactation Consultant credential and RN. I work with parents when they bring their newborns home, helping everyone adjust and doing whatever needs to be done.
My target audience is middle-upper class couples in their 30's-40's.
A few things set me apart from other postpartum doulas. I'm younger, educated as a nurse, and have additional training/focus on lactation, postpartum depression, and working with same sex couples.
The largest difference, which I'm hoping to communicate with my branding, is my tech friendliness and science background. Other doula logos are a little too sweet, rounded, and floral for my liking. I would like a design with clean lines, clear text, something that communicates order, calm, and no-nonsense.