this is our first new logo in 3 years. We are looking to upgrade the current logo and really take it to the next level with our brand. the current logo has been alright, but it hasnt distinguished us or made us very memorable. see it here: http://www.contentlaunch.com/
in the next 6 months, we will launch a new software product which will help companies manage and market their online content. up to this point we have always been a services based company. We will now be a services and software company and want to make a big splash with this new logo.
UPDATE: AFTER 24 DESIGNS HAVE COME IN (2ND DAY OF CONTEST):
Although some of the early designs I have seen have some potential...mostly I have been a bit underwhelmed. Just putting together a simple logo mark with color and throwing up "Content Launch" in a popular business font next to it is something, quite frankly, that I could do in about 30 minutes...and Im not a designer. ;) Im looking for this logo to be totally ORIGINAL and ONE OF A KIND. so, no cut and pastes from other existing logo marks, no common colorful shapes, this logo needs to be designed by someone who considers themselves an artist, someone that will spend many hours on conceptualizing a captivating, compelling, totally unique design.
and here is the other big thing...I indicated I liked the use of color...but not just as a "standalone" on the mark portion of the logo. Try bringing in the color dynamics of the mark into the text of "Content Launch"...maybe do something cool with the "C" carrying some of the color from the mark into the shape of the "C"...or bringing color into the totality of the text itself like this one does:
also..how about creating a totally new font for this logo? thats always a good challenge for a designer. again, study the samples I posted below. the custom font on this logo and the way the letters merge/blend into each other is fantastic..
and this image further explains my point:
http://www.graphics.com/sites/defau…ba17/9.jpg (love the merging of the F and E)
also, I really like "double helix" and/or "wave" images with the mark concept...check out these:
how about wrapping the "content launch" up in one of these wave/double helix shapes..like the "content launch" is living inside the wave design (not so much that you cant make out the text)..or the "content launch" becoming part of the wave design?...just some ideas/thought starters. see what you can come up with! thanks so much - Jon Wuebben (CEO, Content Launch)
finally, how about making a shape/mark for "content" and what that could mean to businesses? content is text, video, audio, etc. look at the 3 attached logos on this point. (Alterenergy for this idea). one other idea would be to make the mark as a part of the "content launch" text (like the carefolk logo does)
btw, if you want to call me to discuss, feel free: 909-437-7015
logos we like:
http://webneel.com/design/logo/34-c…f?nid=9068 (love the way the font is totally custom and the letters merge into each other.. logos become very memorable using this approach)
http://webneel.com/design/logo/37-c…f?nid=9068 (love the colorful abstract mark here)
http://webneel.com/design/logo/38-c…f?nid=9068 (I could be game for something like this as well..where multiple complimentary colors are all used in the letters themselves..this is a great logo)
http://designm.ag/images/arch/color…-south.jpg (love the font here...it needs to look like an expensive font)