We are an academic laboratory that develops and studies how technologies can improve health, specifically by encouraging people to do things to keep themselves healthy. For example, we have developed:
Websites to help encourage high-risk patients to test regularly for HIV, to screen for colon cancer, and to get regular mammograms.
Mobile apps to help those with diabetes manage and take their medications.
Internet-of-things systems (i.e., smart pill bottles) to help patients adhere to their medications.
Machine learning algorithms to help identify patients who have difficulty keeping their medical appointments and taking their medications on time.
A lot of our work focuses on sexual health, though, so many of our projects aim to encourage regular HIV/STD testing, improving the testing experience, encourage use of prophylaxis/medications that can prevent HIV, help encourage those with HIV to stay in care and take their medications as directed.
**Don't be afraid to go more abstract with it (rather than test tubes, etc.). Also feel free to experiment with the colors. Naturals with a bright accent would be fantastic!
***See attachments for color palette. We'd like at least two main logos that consist of the main accent color (marked with a triangle) and greys/blacks/whites. We'd like one light (white) example and one dark (grey/black), as well as one vertical orientation, and one horizontal. Thank you for all your hard work!