Specific values associated with Red Balloon Coaching & Mentoring: Inspiration, motivation, optimism, live life, making a difference.
I’d like the logo to appear 'lifting / uplifting’, encompassing the values listed above as much as possible.
I would like the flexibility to change the slogan when required (up to 3 at first). If the logo looks too wordy with the longer slogan it could be shortened to ‘Coaching’ and a 'Mentoring' version done separately.
Also, I would like a version of the logo that doesn’t carry the slogan.
I would like a visual representation of ‘red balloon’ incorporated, may be abstract. If a pictoral element is included it does not need to convey my current services as the slogan can do that.
I prefer sans serif fonts.
Generally I prefer clean logos that can be reversed out of a lighter / darker colour where required, this is not essential though.