It is important for us to have a clean, and uniquely recognizable logo. In particular, we are seeking creative, memorable, and versatile new designs to represent our company.
We would like to avoid cliche associations with medicine (the cross, the caduceus, DNA helix, the heart, atoms, stethoscope, vitruvian man, etc.) But, we do remain open-minded if designers feel they can create a particularly unique icon from a traditional symbol.
We want a good the combination of stylized lettering or typeface that is memorable without being overly complex. An industry logo we like is that of Novartis. Other logos we like: the Android-bot, Google, Facebook icon, and Apple.