Business Muscle is a term that I have created to represent the specific skills and processes needed to build a profitable business, career or profession. I use a lot of terminology in my writing and descriptions that revolve around going to the gym. Physical fitness trainers use the concept of the body's core as something that needs to be strengthened in order to become a healthy person. That is what I refer to as well in terms of creating business muscle to create a strong business core.
The logo needs to appeal to both male and female. It cannot be too male dominated. This has been something that other designers I approached in the past have not been able to get past.
The logo needs to denote strength, positive action that leads to good things in the future.
Even though the terminology used is muscles, abs, core and others used in a gym, the logo does not necessarily have to use these same concepts. I'm looking for creativity in my designers - both in terms of icons, fonts and colors.
***Please read the Logo Design Brief Below***
I have attached some logo concepts that I have REJECTED for a number of reasons. - either they are too masculine, too much focus on 'muscles' versus the concept of Business Muscle (which represent business skills, core competencies, and assets)
Scope of Project:
To design a combination type and icon logo that will be the
branding basis for an online website and podcast called Build Business Muscle
Description, Purpose and Background (see additional and attached brief of the podcast)
I am creating a new business podcast called Build Business
Muscle. The website will be http://www.buildbusinessmuscle.com.
The podcast and website is all about building business operations, business skills and business roadmaps and strategies that build a strong business core. (Think someone at the gym that has a great physique. He
has a great core of muscles, abs, biceps etc.. – now think of a business as a
body – it needs to have a strong body as well in all of its parts to succeed.)
Each week I will be interviewing successful business people,
entrepreneurs, executives and experts in specific areas of business to learn
their stories of business success and failure. We will be telling the story,
chapter by chapter of how to build a strong business, strong business
The podcast will be supported and monetized via a website with affiliate links, advertising, sponsorships and paid for resources such as books and webinars.
Professionals, business owners, franchise owners, small business owners, mid-to-executive level managers.
What I’m looking for in a design
Icon/Image (vector) that conveys strength – in a sense that can be related to a business.
A font that conveys strength, confidence, positive action, professionalism
Colors that denote strength, confidence, take action – probably reds, greys and blacks.
An icon that can work by itself A logo/word font that can work by itself
An Icon/logo combination that can work in a square Favicon fashion. I will need this for social media icons