I am an attorney who is leaving big law to start my own solo law practice. One of the niches I will be marketing under is "Flat Fee Employer Lawyer." I will do away with the billable hour for small businesses. Instead of having clients who sweat bullets every time they are on the phone with me, and get bills every month for things like "sent email (.1)" I will be providing services on a flat fee basis. My niche is employment law, so I will provide employment defense for small businesses on a graduated flat fee basis.
In my head, I'm toying with the idea of the words "flat fee" crushing a clock. Alternatively, incorporating a hammer crushing a clock. If you know anyone who deals with a lawyer on a regular basis, the biggest complaint is that the clock is always ticking. So I deftly want to communicate how my service is different with this logo.
My primary law firm is called Fagan Law NW, LLC. I am uploading that logo so you can see the design elements that are already there. I want the new logo to hint at the larger company logo (FLNW), without copying it.
Finally, I want the logo to reflect some professionalism, but also be nonintimidating for the small businesses to whom I am marketing.