This is a logo for a charity bike ride from Seattle to San Francisco.We'll be riding to raise money and awareness for entrepreneurs in developing countries whose social business ideas are ending poverty.
There's 1.3 billion people in the world suffering extreme poverty (living on less than $3 a day). To highlight just how hard it is to live in extreme poverty, we'll be doing the ride on a budget of just $3 a day!
As we ride south, I'll be presenting the stories of these inspirational entrepreneurs to some of the coolest companies on Earth. (eg. Uber, Google, Amazon, Microsoft, AirBnB)
The media that's generated will feed web traffic to a crowd funding campaign... it's going to be huge!
ALL FUNDS RAISED GO TO SPARK INTERNATIONAL:
Here's the website http://sparkinternational.org/ and here's video, which should give you a feel for what this is about: https://www.youtube.com/watch?v=A_0A-zI9mGg
Our target audience is 22-40 year old working professionals with high disposable income. They’re unlikely to have children, are progressive, aspirational and with a strong social conscience.
Think: students, young professionals, travellers, adventurers, cyclists, entrepreneurs.