Please avoid using the DNS acronym.
Please use a sans serif font-type for any lettering.
Even though we schools are our primary clients, we'll mostly be working with principals and administrators rather than students – think "data pipelines" not "kiddie".
In education reform circles, a "Do Now" is the assignment waiting for students when they enter the classroom. Our name signals a familiarity with this world, in addition to the normal connotations (fast, efficient, resourceful, etc.).
- Capitalization is open to design.
- We're envisioning a wordmark, but the logo should be able to stand alone (for favicons, etc.)
- Key ideas: clean, professional, responsive, fast, efficient, resourceful
- While ideally retaining some connection to schools/education (loose/subtle is fine)