johannes Z got their new logo design by running a design contest:
Create a breathtaking logo for a Swedish wilderness company
Check out johannes Z's Logo design contest…
Games & Recreational
At "Svansele Wilderness Centre" (english version of our name) we offer wilderness living and down to earth hospitality. Activities range from quiet berry/mushroom picking to Moose safaris and full on snowmobile/ice racing action. We also host a Wilderness Exhibition with over 1800m² of exhibition space divided over 11 rooms. It's one of Swedens largest wilderness museums with over 600 taxidermied animals. All displayed in in rooms that look, feel and even smell like the wilderness. We also offer our guests a carefully chosen menu which concists mainly off of locally produced meat and vegetables, ranging from Swedish Meatballs to Reindeer, Moose and even Bear. All food is prepared over open fire. Accomodation: Our largest of five Wilderness Camps has a capacity for 116 people to spend the night in the middle of our pine tree forests. At all our wilderness stations we offer fire stove heated wooden hot tubs and sauna. Our website contains photos and more information that can serve as inspiration: www.svansele.se
Logo types to explore
Hello contestants! I've just got off the phone with our CEO and "moose expert". He has gotten an oppurtunity to look at your designs and he was enthusiastic about the potential! Good! Here's our general feedback and additional guidelines, after posting this I will get into individual feedback: (Please excuse my lack of scientific terms, I hope our message gets across anyway. If not, post questions and we'll do our best to explain further.) We did some joint google image searching and I now have examples of what he would like to see the moose in most designs look like. Our moose most often have antlers that are either A; small base with pronounced, larger points or "horns" or B; a large shovel with smaller points along the outer edges. The front most points on each antler can be individually larger than the further back ones, however not separated from the "shovel". Moose with antlers containing A and B, that is, both showel-type and a separated, pronounced front horn section, are less common here. Therefore We would like the B-type as described above for the final design. Here are two links to pictures that he felt describes the moose in our area with B-type of antlers quite close. 1. http://jagareforbundet.se/Global/Arter/alg_1009_KennethJohansson.jpg No.1 is a quite accurate example. The antlers should have slightly shorter points. This moose is just slightly less tall in the front than normal because it's front legs seem to be standing a bit lower than it's hind legs. 2. http://www.vsovvo.se/res/default/ESS_PasteBitmap0001.png No. 2 shows similar antlers with the front 3-4 points on each antler a bit larger and ever so slightly separated from the rear ones but still within the same "shovel". That's it regarding moose and antler type. These are the general guidelines that apply wherever the intention is to depict a moose close to "real looking". For those of you who have submitted or are planning to submit designs of a more stripped down, stylized type the guidelines are for natural reasons more loose. Please feel free to give us feedback on our feedback as well as suggestions, this is our first logo-contest ever so your thoughts and guidance are most welcome! Thank you! _________________________________________________________ ADDITION! For any additional designers and entrys please observe the following: - We want to focus on designs containing moose. Not reindeer, red deer other other deer. The design needs to contain a part of or an entire moose. Detailed, sketched or silhouette is your choice depending on your design. - The area where we operate is between the sea and the mountains and comparatively flat. It doesn't have many mountains and the few we have localy are not that big. Therefore the design should not illustrate big mountains or mountains with sharp peaks. Any mountains illustrated should be "softer". Original Notes below: _________________________ - With our new logo we primarily need to communicate Northern Swedish Wilderness. - The moose (not Elk) is an important animal for our business, we offer moose safaris and certain times of the year even moose guarantee. - We do NOT want the logo to communicate hunting. - If you want to incorporate tree/trees they should be pine trees as our forests mainly consist of pine trees. - The English version of our company name is "Svansele Wilderness Centre". We wish the logo design to be compatible with either name as we vary usage depending if we market ourselves in Sweden or internationally. That is, 2 variations of the final logo, one with the company name in Swedish and one version with the company name in English. Instead of incorporating the company name into the design it might be better to keep it separate. We need your help to decide.
499 US$ Silver package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
johannes Z collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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