Why “Narrative Financial Management”?
Even savvy companies run by smart people don't always understand how their financial infrastructure and reporting can support or detract from their company narrative. Every company has a narrative for its investors, its customers, and its employees. Every company can bolster these stories (stories about economic returns, integrity, stability, social leadership, etc.) by aligning their financial systems and output with those stories. What's really exciting is that relatively small companies can leverage a practice like mine to do this exact thing. The result of this type of alignment is that you reach your objective (e.g. economic objective of profitability or strategic objective of market share) faster/cheaper.
I drink a lot of espresso; a traditional coffee beverage that's never been anything but clean and modern in its presentation, its function, and its essence.
I’m appealing to smaller businesses, but my brand aesthetic is NOT small company. The whole point of my practice is that small companies can have access to a part of what big companies do—sophistication that eludes small companies.
I want to stay away from red (red ink, agitation, blood, etc.). Shoot for slightly understated confidence, clean, uncluttered... like Danish furniture... more sleeves rolled up than short-sleeves.
This logo will be used on business cards (must print nicely; think 2D), LinkedIn (must look good small), powerpoint (must look good small or large),
See jamesdavidwheeler.com for LinkedIn profile.