Our logo must be simple/ neat/ clean and professionally oriented. It should be in a font and typeset / design approach which still has an approachable feel (maintains some warmth).
The font/ typeface should be common or relatively common in usage, so the same font/ similar font can be used in corporate communications (e.g. website content, printed brochures, etc).
Remember, sometimes type is *nearly* all you need to create an eye-catching/ effective logo. Think ABSOLUT., MailChimp, NewsCorp.
But in this case, it's what you do with the C in the "Care" which will make the winning difference. The creative approach used in this aspect, should have versatility also. Thus allowing its extension as a recurring theme (e.g. texture, pattern, line, shape, light etc) across corporate materials/ collateral.
The font/ logo of "ProgramCare"/ "ProgrammeCare" (**please note Uppercase P, uppercase C**) must be interchangeable with our portfolio brands including "VolunteerCare", "ScholarCare", "StaffCare", "TravellerCare", "ExpatCare" etc. (please again note, uppercase first letter of first word, and uppercase C in "Care").
As you can see, the static element in all versions of our logo is the word "Care".
A great design will accentuate/ highlight the "Care" component of the logo while achieving something beautifully simple but unique with the letter "C" (either within its confines/ as a fill, within the direct background of the C, or by giving it a unique shape. e.g. Think about the "G" in Google search icon, etc).
Both the effect given to or behind the letter "C", and the overall colour scheme, should allow for ease of adaptation, in order to co-brand and align with the branding guidelines of our clients.
For example, in the case of a client who licenses our web-application- we would change the colour scheme of e.g. "StaffCare" to have it reflect their branding guidelines/ approved corporate colors. In the website header, their logo (client logo) would go in top left and "StaffCare" (adapted logo) would go in top right.
Please also include an icon/ thumbnail version of the logo. For example, "PC" for (ProgramCare/ ProgrammeCare) "VC" (VolunteerCare), "SC" (Staff Care) etc. This helps for browser thumbnails and mobile apps. The thumbnail/ icon version should attempt to incorporate the subtle extra feature/ design component to the letter C, as you will incorporate into the main logo. But in this context, the special effect can instead occupy the entire background of the thumbnail/ icon, or equally, keep to only the letter C, or background directly behind the letter C.
Any questions, please don't hesitate to ask.