New brand launching a unique social experience.

My Social Spa

Sip and Glow

My Social Spa blends together a night of fun and socializing at local bars while crafting organic and healthy skin care products. Each event is lead by a licensed esthetician (Sparista) who will help each guest craft an organic variety of health and beauty products that the guest will leave home with. Green Tea Face Creams, Detoxifying Facial Masks, and Ginger Coconut Salt Scrubs are just a few of the kind of products that will be made at each event. The experience of making a healthy product while having fun over drinks is a center point of the brand experience. Our target market is women which we estimate will be 80%+ of guests, but we don't want to alienate men either.

Since the word spa is in the Brand name (not a typical spa of course), we want to ensure we convey that it is a social/drinking at a local bar experience, so incorporating a cocktail/wine glass of sorts into the logo or related icon should help accomplish that.

One thought is to incorporate a drinking glass as one of the letters. May want to make the "my" subtle as original name was SocialSpa, but that domain wasn't available.